It’s no secret: West Michigan companies need to find a deeper pool of talent.
For businesses, the questions are always the same: Where do we find them? How do we attract them? Who will train them? How do we keep them?
In the search for answers, a first impulse is to look beyond a company's immediate community, luring potential employees from other job markets. That can be a costly and competitive battle that may not be necessary, according to some forward-thinking executives at West Michigan companies. For them the talent is already here, and they were willing to take a chance.
