Christina Keller got far more excited than anyone expected. In an otherwise routine meeting in October, a division leader threw out the notion of creating a new product, the “smart” pallet, marrying Cascade Engineering’s location-tracking RFID chip-making arm with another subsidiary that manufactures plastic pallets. Cascade was already in talks with one major logistics firm about a large order of RFID tags for new pallets, so why not sell them both?

https://business.cornell.edu/hub/2020/02/25/leadership-christina-keller-president-ceo-cascade-engineering/